Monday, November 15, 2010

Six Reasons Why Google Adwords Sucks

1. Google will give your keywords a "low quality score" but  will not tell why.
2. You can screw for weeks with improving your landing page, keywords and ads all you want, but your quality score still won't move.
3. Google will lower your quality score suddenly and without warning, raising your cost per click 20 times. By the time you figure it out, you will have paid $3.00 for each click you were previously pay .15 cents for
4. Google will "recommend" new keyword "opportunities" for you, but these keywords will register as "low quality" if you add them to your keyword list.
5. Google reps will say they will call you back, but they really won't. They don't care.
6. Google thinks they know more about your business than you do, but they really don't.

If there were another game in town, I would move all of my Adwords business today.  Google is acting like an evil monopoly.  Google Adword's suck-ass quality can only bode poorly for Google as emerging competitors like Facebook, Bing-Yahoo, Baidu and others begin to get their acts together.

The unfortunate bottom line is that Google doesn't give a shit about serving its small long-tail customers. Now that they're a giant, they could give a shit about the ants that built the pile that is now Google.

4 comments:

Anonymous said...

Amen, Bro!

You left out about 100 other reasons, tho.

Anonymous said...

So true, try a search for "retro games" on google - NO ads appear! You know why? The idiots called that a "low quality" keyword - so the minimum bid is $1. Doesn't low quality mean it should be cheaper? Idiots? And as a result, they have a page with no ads on it. That's true for about 500 similar keywords. They absorbed the worst qualities of doubleclick.

Anonymous said...

Can't help but agree with you! My first online marketing strategy was to use Google AdWords and it resulted in ZERO sales! After that we started using OpinionAmp as a proactive way to use real customer reviews to market our product online. Now, 90% of our sales comes from OpinionAmp! Once you put the advertising in the hands of your clients, they'll sell the product for you. You can't beat online positive reviews - no better advertising than a happy client!

Anonymous said...

Thanks for writing this post. You took the words right out of my mouth. Google doesn't give a fuck cause they know you can't leave them.