Monday, November 15, 2010

Six Reasons Why Google Adwords Sucks

1. Google will give your keywords a "low quality score" but  will not tell why.
2. You can screw for weeks with improving your landing page, keywords and ads all you want, but your quality score still won't move.
3. Google will lower your quality score suddenly and without warning, raising your cost per click 20 times. By the time you figure it out, you will have paid $3.00 for each click you were previously pay .15 cents for
4. Google will "recommend" new keyword "opportunities" for you, but these keywords will register as "low quality" if you add them to your keyword list.
5. Google reps will say they will call you back, but they really won't. They don't care.
6. Google thinks they know more about your business than you do, but they really don't.

If there were another game in town, I would move all of my Adwords business today.  Google is acting like an evil monopoly.  Google Adword's suck-ass quality can only bode poorly for Google as emerging competitors like Facebook, Bing-Yahoo, Baidu and others begin to get their acts together.

The unfortunate bottom line is that Google doesn't give a shit about serving its small long-tail customers. Now that they're a giant, they could give a shit about the ants that built the pile that is now Google.

Monday, November 08, 2010

Why MLS Soccer is better than than NFL Football

1.  Soccer rules are easier to understand.  Yellow Card, Red Card, off sides.   Compare that to the complexity of the NFL rules.

2. Games start and end pretty close to the expected times.

3.  Scoring is easier to understand. Put the ball in the net for a point.  No touch down, field goal, extra point, two point conversion and touch back nonsense.

4. Gives you something in common with the other 95% of the people in the world

5. Virtually non-stop action.

6. Virtually no interruptions for TV commercials during game action.

Monday, November 01, 2010

Minnesota soccer teams

I'm on a soccer binge.


After watching the world cup games, I realized there was much I didn't understand about the game. After 30 years of NFL football, I have to be honest -- I need to learn something new. My wife is English, so I've always felt a little out of place at English family gatherings. When my brother-in-laws took me to a Brighton-Hove Albion game, I just didn't quite get it. But I persisted, and now since the World Cup games, I haven't been able to totally leave my interest in soccer behind.

For the past 3 months, I've been watching MSL soccer, I subscribed to UEFA matches on DirecTV, and have been watching La Liga and BPL games on Fox Soccer channel.

Lately I've been trying to get my head around soccer, and how it is organized in the U.S. and my state of Minnesota. I was surprised to learn that Minnesota has 3 soccer teams that compete in the 2nd and 4th tiers of the US Soccer Pyramid.

NSC Minnesota Stars
NASL (2nd Tier)
Blain, MN (Twin Cities)


Rochester Thunder
USL Premier Development League (4th Tier)
Rochester, MN

Minnesota Kings
National Premier Soccer League (NPSL) (4th Tier)
Minneapolis

Saint Paul Twin Stars
National Premier Soccer League (NPSL) (4th Tier)
St Paul

It would be nice if the PDL teams could play the NPSL teams. We could get a nice cross state rivalry going between the Twin Stars, the Kings and the Thunder.